Behind every well filtered woman, there's some poor sod holding a camera phone.
This is the life of the 'Instagram husband', a term which came to prominence late last year, which describes a man who spends much of his time taking pictures of the woman in his life for her social media presence.
But, as a recently released picture of Beyonce and Jay Z reveals, the 'Instagram husband' label can be slapped on anyone, no matter how famous they are.
The picture, which was posted to the singer's website on Tuesday under the headline "My Life", shows Beyonce posing in an elevator lift, while her husband is reflected in the lift mirror holding a camera to take a photo.
While Bey is impeccably dressed, Jay Z appears to be wearing a relatively plain striped polo shirt with beige trousers.
The photo has attracted quite a response on social media.
Jay-Z's role in this picture exemplifies literally the only thing that makes me think I should get myself a man pic.twitter.com/x523hFxyw6— shon faye (@shonfaye) July 26, 2016
"Goals" Jay Z taking a phot of Beyoncé— DADITO CALDERONE (@TAXSTONE) July 26, 2016
When your man is your biggest fan.#Beyonce #JayZ pic.twitter.com/9dLCnyXi9U— ®Melanin Navy ツ (@likeitsmylast0) July 26, 2016
Bey: Ok I'm gonna change for dinner
Jay: Me too
Bey: Sean...
Jay:...
Bey:...Did you change? pic.twitter.com/oMGTb96ibs— kaye. (@spokenELLE) July 26, 2016
jay posing like he was the one taking the selfie in the first place and bey is just in the way of his slayage pic.twitter.com/83lUv3MIGK— pop icon (@beyonseh) July 26, 2016
Jay: I can't get a good angle!
Bey: Don't make me right another album about you .
Jay: Sorry, I'll do better. pic.twitter.com/tpOBHwoZQg— Bey Central (@BeyCentral) July 26, 2016
The creator of the Instagram Husband tumblr has even weighed in.
Made up a term, and now it has been applied to Jay Z and @Beyonce's relationship. My work is done. #instagramhusband https://t.co/cGz4xMcV9S— Jeff Houghton (@themysteryhour) July 26, 2016
Beyonce is currently taking her Formation World Tour across Europe.