Singing superstar Ed Sheeran has become the new shirt sponsor for English third division soccer club Ipswich Town.
The longtime Ipswich fan, known for songs such as "Shape of You" and "Perfect," signed a one-year deal on Thursday to sponsor the men's and women's shirts next season.
"The football club is a big part of the local community and this is my way of showing my support," said the 30-year-old musician, who grew up in the area.
"I have always enjoyed my trips to Portman Road and I'm looking forward to going back there as soon as supporters are allowed into stadiums again."
Ipswich are in the middle of the standings in League One with two games remaining, while the women's team plays in the fourth division.
An American consortium recently bought the club and has pledged to invest in order to earn promotion to the second division.
"With the new owners from the US coming in, there are sure to be exciting times ahead for Ipswich fans, including myself," Sheeran said.
The new logo features mathematical symbols and the word "TOUR." His albums use mathematical symbols as names.
Meanwhile, England captain Harry Kane has continued his "magic partnership" with his former club Leyton Orient by renewing his shirt sponsorship of the League Two club for the 2021-22 season.
The Tottenham forward, who spent time at the O's during the infancy of his career, made the headlines last May when he bought the shirt sponsorship of his old loan club following approval from the Premier League, English Football League and Football Association.
He announced on Thursday that Orient's home shirt next season will honour a charity for the country's military veterans.
Australian Associated Press