Like countless others around the world, I learnt the news of Prince Philip's death on April 9 via a breaking news alert on my phone.
This was a genuine major international news story.
And sure enough, soon after it broke the first of a deluge of news reports about the Prince's life and death were published and broadcast around the world.
Traditional news outlets in countries such as Australia and the United Kingdom assumed that their (mostly middle-aged and older) readers, listeners and viewers would have a strong interest in the death of the long-standing patriarch of the royal family.
As it turned out, they were interested, but only up to a point.
The ABC received more than 400 complaints about its coverage after interrupting its normal scheduling on the night of April 9.
Most of those complaining were not happy to discover the national broadcaster had chosen to continue its Prince Philip coverage at the expense of popular British crime drama, Vera.
"It is sad, but he is 99," one disgruntled viewer said on Twitter.
In the UK, where the coverage was even more prolonged and intense, the BBC received a record 110,000 complaints after clearing the schedules on its two television channels.
BBC Two lost two-thirds of its usual audience on April 9, with viewers instead tuning into Gogglebox on Channel 4.
A high proportion of people did care about Prince Philip's death. More than 13 million people in the UK watched live television coverage of the funeral.
But it seems that many news outlets were out of step with what news consumers wanted from this story.
For journalism researchers, this is not surprising.
A growing number of studies have found that news bosses' perceptions of what their readers and viewers want do not always align with what news consumers are actually seeking.
One of the criticisms of news is that it does not reflect the reality of the lives of its readers and viewers. This would certainly be true of coverage about a member of the royal family.
Another point to consider is that, with the plethora of news sources available today, saturation coverage of any one topic can quickly become overwhelming and tedious.
The public response to the reporting of Prince Philip's death highlights the fact that journalists and editors may need to review their historic news values and traditions to better connect with, and serve, contemporary audiences.
Kathryn Shine is journalism discipline lead at Curtin University.