New app to provide breastfeeding support

Thy Nguyen with her baby Isabella. Picture: Simon Bennett
Thy Nguyen with her baby Isabella. Picture: Simon Bennett

So far it is so good for Thy Nguyen when it comes to breastfeeding her 10-week-old daughter Isabella.

"But it's good to know there is something available for help if I need it," she said.

That something is the HelpMe Feed Foundation's breastfeeding support app. The not-for-profit charity, who have a mission to improve global breastfeeding rates, teamed up with Carramar-based parenting service Karitane recently to improve the accessibility of breastfeeding support for new parents.

It included inviting a diverse group of local breastfeeding families for a video shoot to create a video and resource library for the app to compliment its video calls and text messaging features.

The app allows health professionals to communicate with breastfeeding mums and support them with resources and information curated to their needs.

The HelpMe Feed Foundation and Karitane teamed up for a video shoot in Carramar recently. Picture: Simon Bennett

The HelpMe Feed Foundation and Karitane teamed up for a video shoot in Carramar recently. Picture: Simon Bennett

Director of the HelpMe Feed Foundation Maddy Sands said involving breastfeeding families is a "vital step" in the production of the app.

"We're extremely grateful to Karitane for helping us to reach those families. Our goal is for HelpMe Feed to represent the diverse range of parents who are desperately seeking breastfeeding support," she said.

Karitane CEO Grainne O'Loughlin said there will always be a need for secondary and tertiary levels of care for new parents and babies who have a range of support needs.

"However, this type of care [breastfeeding app] is designed to improve the support for new mothers experiencing breastfeeding difficulties, particularly in the crucial zero to six weeks when mothers are more likely to stop breastfeeding, and is an important addition to existing service delivery models that will increase access to support from trained health professionals across a wide geographic region," she said.

The app is scheduled to be released at the end of May.