Frasers Property is fast-tracking the release of 91 units in The Emerson building at Ed.Square as more buyers seek a low-maintenance lifestyle at the mixed-use community in the South-West.
The Emerson units will be above dining and entertainment attractions at Ed.Square Town Centre and opposite the green open space of the future Central Park.
With unit prices starting from under $500,000, The Emerson building is offering buyers lifestyle choice and value for money.
The Emerson will be the tallest building to be built during stage 1 of Ed.Square. As well as the Town Centre's Eat Street precinct, Event Cinemas and Central Park being on residents' doorsteps, Edmondson Park train station is just 150 metres away.
The Emerson will offer a mix of one-, two- and three-bedroom units over 13 levels with secure basement parking.
Two top-floor penthouse units will have three bedrooms, study and ample living space. Ground-floor units have large private courtyards and other units have park or district views. All residents will have exclusive access to the pool, barbecue facilities and landscaped gardens on the residents-only podium level.
Fraser's sales and marketing director Dino Carulli said unit living appeals to empty-nesters, couples, young professionals, singles and families who want a low-maintenance lifestyle without compromising on amenities. "Apartment living is being embraced as busy lifestyles make it harder for people to maintain a large home," he said.
"But the role of masterplanning in buying decisions shouldn't be underestimated. To consider an apartment in a new community, people must feel comfortable that they'll have easy access to transport, shopping, entertainment and dining, places to socialise and spaces to relax."
The ABS Census of Population and Housing figures show 10 per cent of us now live in a unit. The 2016 report states there's now about one occupied unit for every five occupied separate houses in Australia -- up from one to seven in 1991.
- Frasers: frasersproperty.com.au.