Son continues his father's tradition

LAST year Fred Pisciuneri — who owned Fred's One-Stop Shop — died at 71 after battling leukaemia.

The baton was passed to son Domenic to maintain the business as an industry leader.

The big question was could he follow in the footsteps of fruit-and-vegetable royalty?

Last week that question was answered with a resounding yes.

The Edensor Park shop won its second Fairfield City Business of the Year award, at the Fairfield City Business Awards. It also won the title of most outstanding fruit and vegetable shop for the fifth time.

"After the passing of Fred this award is a real special one. He was the king of the fruit and veg game and everyone was wondering if we were going to maintain the same level of quality and service as when Fred was here," Domenic said.

"So we had to put in a lot of hard work and work even harder because people were going to be looking at us. This award is reward for all our hard work."

Mr Pisciuneri said he was proud to carry on his dad's legacy and aims to maintain Fred's heritage while attracting new customers to the store.

That starts with two things — customer service and product quality.

"Some people say price is the key to a successful business. For me it is always about service and quality. They are two things that are dying out now," he said.

"I believe that is our strength — being down there with the customers and listening to what they want. I always say I don't run the store, the customers do."

Domenic and wife Carolyn paid tribute to their staff who helped them achieve the major award for the second time in four years.


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