Big bums boost for business

Jenny Tew. Photo: Wesley Lonergan
Jenny Tew. Photo: Wesley Lonergan
Photo: Wesley Lonergan

Photo: Wesley Lonergan

Photo: Wesley Lonergan

Photo: Wesley Lonergan

A FEW years after Sir Mix-a Lot's song Baby Got Back hit the charts, Cabramatta discovered a way to meet the demands of people wanting bigger butts.

Jenny Tew, owner of Kimarie Boutique — a shop in the heart of Cabramatta — took advantage of the trend and began designing and selling padded knickers in 2005.

"People asked if I could find padded underwear so they could look nice, fuller and bootylicious," she said.

Other shops also sell the underwear.

Apart from padding on the derriere, there is the option of having padding on the hip area or both bum and hips and with seam or seamless undies.

"I travel overseas for underwear, so for these I first went to a factory in Thailand then to Taiwan then I found a factory in China and asked them to make it for us," Mrs Tew said.

"We buy from China now because they made what we requested."

While some local residents are oblivious to the product, Mrs Tew claims the undies have been her best seller. She also sells online.

"It was mostly Asian women at the start, now all nationalities come in," she said.

"Every day new and repeat customers come. We cater for all sizes."

Testimonials for the product have come from far and wide.

One woman from Lakes Entrance in Victoria wrote: "At last I have a solution to my flat/skinny bottom! I have been padding out my knickers with foam shoulder pads, placed into two stitched pockets on the inside of my undies for many years."

The cost of the underwear starts from $35, which Mrs Tew said was a small price to pay.

"Our padded underwear increases their bottom size by two to three centimetres and it avoids an operation costing them more than $10,000," she said.

"It's healthy and risk free."


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