Kelvin Tran and Jeremy Liang have a dream – that one day young people are afforded the same opportunities and resources as the rest of society to reach for the stars.
According to the Bossley Park High School students that is going to take one thing: hustle.
It’s the driving force behind the 17-year-olds launching their new clothing line called The Daily Hustle Apparel to inspire the “hustlers” of the world to “dream big, break indestructible boundaries and smash the craziest expectations”.
“We don’t want it to just be clothing; we want it to be more than that,” Kelvin said.
“There is a message behind our apparel – it is about supporting young people like us who have big dreams but don’t have the funds or resources to follow them but they still always persevere.
“We want it to represent what we have learnt and all things we have been through.”
Kelvin, of Cabramatta and Jeremy, of Edensor Park came up with the idea for the clothing brand while helping build a robot for the school’s robotics competition in January.
They figured if they could build a robot, the sky was the limit if they worked hard and dreamed big.
On Saturday they launched their brand with their first t-shirt which is available from their website in white and black. They plan on expanding their range into hoodies and hats.
So what is the daily hustle?
“It’s about pushing yourself to the limits and putting in the maximum effort to get the maximum results and making every single minute count,” Kelvin said.
“We want to make a difference and make a positive change to the world. Through our clothing apparel we hope will be able make an impact and get people to hear our message and inspire them to hustle everyday and make sure they are putting in their maximum effort everyday to make this world a better place and create positive change in the world.”
Kelvin and Jeremy graduated from school on Wednesday with plans to study business and engineering respectively at university next year.
Jeremy said it was a mix of “relief and pride” when they unveiled their brand to the world after working on it for the entire year.
The shirts retail for $23.
- Details: thedailyhustleapparel.com.