Comparing the seven Aussie personas on education, age, income and voting habits

By Inga Ting
Updated February 10 2017 - 1:08pm, first published 9:23am
Lavish Mod-Cons are the wealthiest of the personas but also the least likely to have completed high school.
Lavish Mod-Cons are the wealthiest of the personas but also the least likely to have completed high school.
Anti-establishment Firebrands are found equally in capital cities and the regions. Photo: Matt Davidson
Anti-establishment Firebrands are found equally in capital cities and the regions. Photo: Matt Davidson
Prudent Traditionalists are the most likely to be homeowners. Photo: Matt Davidson
Prudent Traditionalists are the most likely to be homeowners. Photo: Matt Davidson

Who do you think is more concerned with saving money: the young or old? Who is most likely to splash out on fancy things: the person with only a high school education or the university graduate?

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