Why are clothing sizes so inconsistent?

Updated January 5 2015 - 10:08am, first published November 30 2014 - 1:27am
Size matters: Mez Gallifuoco tries a size 10 Dawn Midi dress at Seduce  in  Sydney's Eastgardens shopping centre. Photo: Kate Geraghty
Size matters: Mez Gallifuoco tries a size 10 Dawn Midi dress at Seduce in Sydney's Eastgardens shopping centre. Photo: Kate Geraghty
Size matters: Mez Gallifuoco tries a size 10 Dawn Midi dress at Seduce  in  Sydney's Eastgardens shopping centre. Photo: Kate Geraghty
Size matters: Mez Gallifuoco tries a size 10 Dawn Midi dress at Seduce in Sydney's Eastgardens shopping centre. Photo: Kate Geraghty
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Mez Gallifuoco has hips that measure 102 centimetres, exactly the average span of the Australian woman, according to the Bureau of Statistics. But depending on where she shops, her "perfect fit" can vary three sizes.

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