GREATER Western Sydney Giants want to stand tall, especially against local AFL rivals the Sydney Swans.
The Giants want to be taken seriously as a team that can beat the best.
They haven't beaten the Swans yet, but they want "first blood" in 2014.
The "Battle of the Bridge" clash is in the opening round at Spotless Stadium, on Saturday, March 15, at 4.40pm.
New coach Leon Cameron said the winning culture starts now.
"There are no more excuses," he said.
Cameron, 41, said stepping into the head coach role succeeding the legendary Kevin Sheedy had been smooth.
Cameron is a former Western Bulldogs and Richmond player and assistant coach at the Bulldogs and Hawthorn.
"It's been a seamless transition so far, as I've worked closely with the players last season, so they know what I require of them from a training perspective," he said.
"It's been a tough pre-season but the boys are now ready to kick off the season with a big match against the Swans at Spotless Stadium."
Cameron said the game against the Swans was shaping as an epic.
"Hopefully the game will be a sell-out and we can really take it to the Swans," he said. "We've managed to recruit two of their players from last year, Shane Mumford and Jed Lamb, and they can't wait to have a crack at their old side.
"This rivalry is growing each year and I encourage fans of both clubs to come down to Spotless Stadium and kick-off the season."
The Giants have new training headquarters at Sydney Olympic Park, just a punt kick from their home ground, Spotless Stadium, also known as the Showground at Easter.
The Learning Life Centre has a training field, gymnasium, rehabilitation rooms, video facilities, and houses 80 staff in the administration offices.
In their debut season in 2012, the Giants won two from 22 games, last season they won just one from 22.
Foundation coach Kevin Sheedy remains at the club in several roles, including as a director.
"I am working in five or six different portfolios and among them are marketing and the corporate area," Sheedy said.
"I still live in Sydney and every morning when I get up, I see the Parramatta River at my front door."
Giants' co-captains Phil Davis and Callan Ward said they took the responsibility of leading the fledgling team seriously.
"It's a great privilege and honour to be co-captain," Phil Davis, 23, said.
Davis was the club's first signing from an AFL club, having played several seasons with the Adelaide Crows.
The other Giants recruits at the time were draft selections.
Callan Ward, 23, made the move south from the Western Bulldogs, joining the Giants in 2012, playing 41 games to date, and 101 overall in his career.
"Last season we were competitive for two or three quarters in games, but we need to show more in all four quarters," Ward said.
"There are no goals saying how many games we can or want to win, it's about taking smaller steps."