IT'S the celebration of the year for Romeos and their Juliets alike. For others, it evokes feelings of increased financial pressure, to being a light at the end of the tunnel for lonely people.
Relationship expert, Cyan Von Giji, said Valentine's Day brought pressure to many couples.
"For some couples, particularly those with financial difficulties, can sometimes feel pressured to spend big money on jewellery or at a fancy restaurant by trying to do something different," Mr Von Giji said.
"However, we have to remember that it's the thought that can counts, and sometimes the simple things are the best option. Like a picnic in the park or just time to talk about one another."
"Sometimes the simple things are the best option, like a picnic in the park or time to talk about one another."
On the other hand, relationship expert and psychologist John Aiken said Valentine's Day could also enhance a relationship.
"Valentines Day gives people a chance to prioritise their partner and be fun," he said.
"However it also gives single people a chance to ask someone out and have a crack at finding their special someone."
Mr Von Giji says to keep in mind that Valentine’s Day can sometimes be a problem for single people, and it is important not to feel out-casted.
“For many people, Valentine’s Day can be very lonely and put an expectation on single people to go out and find love, but the danger of that is people can rush into something they are not ready,” he says.
“If Valentine’s Day isn’t the day to start something new then don’t be disheartened, there are still 364 days of the year to find your special person.”