WESTS Tigers chief executive Grant Mayer (pictured) believes there is a thick and imminent silver lining surrounding the dark cloud that has hovered over the club in 2013.
Whether it be the hefty injury toll, the departure of Benji Marshall, the uncertainty surrounding the future of first year coach Mick Potter or the constant reports of board room infighting, the Tigers have had more than their fair share of negative press this season.
But Mayer has told Tiger Talk, the club is not after a quick fix and the money freed up by Marshall will not be thrown at another marquee player.
"We are very clearly happy to be a development club — we are not a cheque book club," he said.
"We've been pretty clear in our communication that our desire is to embrace the future and retain a lot of young kids."
The impressive debut of halfback Luke Brooks against St George-Illawarra Dragons on Saturday showed why the club is desperate to develop from within.
But Mayer has warned success will not come instantly.
"Our aim is to be in the top eight next year, the top four the following year and in 2016 we want to be in the grand final," he said.
"To do that you have to have a number of key elements.
"One is our playing roster and the other is our training base. Where we are at the moment (Concord), that's tired.
"In fact, we have one of the worst training facilities in the game. We have to focus on getting that right."
Development is one thing.
Preventing players from being poached by "cheque book" clubs like the Sydney Roosters and the Brisbane Broncos is another.
But Mayer was confident the Tigers would not let the likes of another Andrew Fifita slip through their claws.
"The more and more we annoy them by retaining those players, the happier I am as CEO," he said.
"We're really excited about the roster we've put together [for next year].
"If you're looking for something exciting to write, it's all about 2014."