Tourism initiative shows there's plenty of value in just saying g'day

By Shelly Horton
January 8 2013 - 3:00am
<em>Illustration: Rocco Fazzari</em>
<em>Illustration: Rocco Fazzari</em>

FAR from cringing at the Paul Hogan ''throw a shrimp on the barbie'' tourism campaign of 1984, ''Hoges'' will be honoured as an Australian icon at the 10th anniversary G'Day USA gala for his pioneering work introducing Australia as a holiday destination for Americans.

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